Jerusalem - City of David
December 29, 2019 Our last trip in Fall 2020 was to Israel. In this blog I am writing about our 1 day trip to Jerusalem. This is the most fascinating place I have visited. This place has rich history that is personally relevant to me, especially relevant to my faith and my upbringing. I was raised a catholic. Although I am not a practicing one now, biblical stories still resonate with me. The tour to Jerusalem was arranged by the Hebrew university. In fact, the tour guide was a business school professor, who teaches Marketing at the Hebrew University. She started out by sharing that every tour guide has a different interpretation of Jerusalem and she will share her interpretation, the interpretation that has been passed down to her by her grandmothers and her family. She also said that her tour is an important lesson on branding and developing brand value. Our first stop was the Mount of Olives. This picture of the city of Jerusalem was taken from there. Mount of Olives is c...